The City of San Diego is seeking a qualified consultant to develop a comprehensive business plan for its Golf Operations Division, which manages multiple city-owned golf complexes. The selected consultant will conduct a detailed assessment of current operations, including market positioning, financial performance, and operational efficiency. The scope includes performing market research, SWOT analysis, and stakeholder engagement to identify opportunities for growth and improvement. The consultant will also develop strategic recommendations, revenue diversification strategies, and an implementation roadmap aligned with city planning frameworks such as the Parks Master Plan and Climate Action Plan. The project requires active collaboration with city staff, public stakeholders, and governing bodies, along with facilitating community engagement sessions. Deliverables include draft and final business plan documents, progress reports, and presentations to city committees and council. The goal is to provide a long-term strategic guide to enhance operational sustainability, financial performance, and community value of the City’s golf facilities.