The City of Roseville is seeking qualified firms to manage and operate its transit fleet advertising program. The selected contractor will be responsible for the full lifecycle of advertising services, including planning, marketing, selling, producing, installing, maintaining, and removing advertisements on City-authorized transit vehicles. The program is designed to maximize advertising revenue while maintaining high standards for safety, aesthetics, and rider experience. The contractor must comply with the City’s viewpoint-neutral advertising policy and ensure proper placement, maintenance, and timely removal of advertisements. Additional responsibilities include sales strategy development, inventory management, reporting, and proof-of-performance documentation. The agreement includes a compensation structure based on a minimum annual guarantee combined with a percentage of gross sales. The City also emphasizes transparency, service-level compliance, and adaptability to evolving advertising technologies, including potential digital display options.