Washington State University is soliciting proposals from qualified marketing firms to support recruitment and enrollment efforts for its Doctor of Pharmacy and Bachelor of Science in Pharmaceutical and Medical Sciences programs. The selected consultant will be responsible for managing and optimizing digital advertising campaigns across platforms such as Google Search, Display, YouTube, and other performance-based channels. The goal is to increase qualified leads, applications, and enrollments from targeted geographic regions through data-driven strategies and measurable campaign performance. Services include campaign setup, audience targeting, performance tracking, reporting dashboards, and ongoing optimization. The consultant must also ensure compliance with accessibility standards and provide strategic insights to improve marketing effectiveness. The engagement is expected to span an initial one-year term with optional renewals, emphasizing transparency, performance accountability, and alignment with the university’s enrollment goals.