Washington State University is seeking proposals from qualified firms to provide a comprehensive, web-based media monitoring solution to support its marketing and communications efforts. The selected vendor will deliver tools that enable real-time tracking, analysis, and reporting of media coverage across digital and print platforms. Key services include access to premium media content, maintenance of a robust media contact database, and the ability to generate customizable reports and analytics on media performance, sentiment, and reach. The solution must support multiple users, provide automated news clipping services, and facilitate distribution of press releases to targeted audiences. Additionally, the contractor will be responsible for producing periodic performance reports, including quarterly and annual assessments of media engagement. Training and ongoing support are also required to ensure effective system utilization. This procurement aims to enhance the university’s ability to monitor its public presence and evaluate communication strategies.