Washington State University is seeking proposals from qualified vendors to provide a comprehensive, web-based social media monitoring solution to support its marketing and communications efforts. The selected vendor will deliver a platform capable of tracking, analyzing, and reporting social media activity across multiple channels and accounts. Key functionalities include real-time analytics, customizable reporting, sentiment analysis, keyword and hashtag tracking, and competitor benchmarking. The system must also support content publishing and scheduling, including AI-assisted post creation and a centralized content calendar. Additionally, the solution should offer a monitoring dashboard that consolidates engagement data across university-managed and affiliated accounts. Training and ongoing customer support are required to ensure effective system utilization. The platform must be scalable to support enterprise-wide deployment and offer flexible pricing models for expansion. This initiative aims to enhance WSU’s ability to monitor brand presence, optimize engagement strategies, and improve communication outcomes across digital platforms.