The State of California, Office of Environmental Health Hazard Assessment (OEHHA) is soliciting bids for strategic communications services to support a statewide public awareness initiative tied to the 40th anniversary of Proposition 65. The selected contractor will develop and execute a comprehensive communications campaign to educate the public about the law’s impact on reducing exposure to harmful chemicals. Key components include rebranding Proposition 65 with a new name, slogan, logo, and mascot; producing documentary-style videos and short social media content; and designing a culturally inclusive multimedia outreach strategy. The contractor will also conduct field testing, stakeholder engagement, and cross-cultural evaluations to ensure the effectiveness of messaging. Deliverables include high-quality video production, communication materials, branding assets, and strategic outreach plans that align with OEHHA’s mission to protect public health and the environment.