The City of Santa Clarita is seeking a full-service advertising agency to develop and execute a comprehensive tourism marketing campaign under its Visit Santa Clarita program. The selected consultant will be responsible for strategic planning, media buying, creative development, and campaign execution to promote the city as a travel destination. The campaign aims to increase overnight visitation, support local hotels, and drive economic activity by attracting leisure travelers, small meetings, sports events, and group travel. Services include market research, integrated media planning across digital and traditional channels, campaign optimization, and performance reporting. Additional responsibilities may include search engine marketing, artificial intelligence optimization, airport advertising coordination, and development of an annual visitor guide. The project emphasizes data-driven decision-making, measurable outcomes tied to lodging demand, and collaboration with City staff and tourism stakeholders. The contract is expected to support tourism growth between Fall 2026 and Spring 2027.