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State of California
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· California
California Earned Income Tax Credit Advertising Campaign
PROPOSALS DUE
October 26, 2026, 3:00 pm PDT
12 days left
WHAT THEY WANT
(Summarized from the RFP)
The Franchise Tax Board is seeking a creative design and digital advertising firm to run a statewide campaign promoting the California Earned Income Tax Credit. The goal is to increase the number of credits issued to eligible Californians, and to steer taxpayers toward related programs and resources, including the Young Child Tax Credit, the Foster Youth Tax Credit, the department's MyFTB and CalFile online services, and Volunteer Income Tax Assistance sites.
DOCUMENT SET
5 documents
· 2.4MB
CHANGES SINCE PUBLISHED
No amendments recorded yet. If the entity publishes changes, they will be summarized here.
WHAT OTHERS ASKED
No questions answered in writing yet — when the government entity answers, each one lands here, with the ones that change who can bid called out.
ABOUT THIS RFP
RFP number
FTB-2627-00432
Budget
$450,000 per year ($900,000 total if the optional second year is exercised)
Published
Entity type
State
State
California
Summarized from the State of California portal.
HOW TO SUBMIT
Proposals are submitted by email only, with no portal upload. Send to the Procurement Official at the Franchise Tax Board (Julia.Gutierrez@ftb.ca.gov) with a copy to the second named contact (Doral.Valley@ftb.ca.gov); responses sent to any other address are not considered, and all pages must arrive complete. The subject line reads RFP FTB-2627-00432 Addendum 1 followed by the company name. The cover page shows company name, address, RFP title and solicitation number with Addendum 1. Submit three separate files labeled Administrative Requirements_RFP FTB-2627-00432 Addm 1, Non-Cost_RFP FTB-2627-00432 Addm 1 and Cost_RFP FTB-2627-00432 Addm 1, the last holding the completed Addendum 1 RFP Cost Worksheet. Keep a record of the emailed response as proof of timely submittal.
NAICS CODES & TAGS
541810
541613
Marketing and Advertising Strategy
Outreach Consulting
Strategic Communication
ACROSS 539 RFPS
MORE THAN
RFPs changed their terms while active.
25 days is the median window from publication to due date; day 16 is the median first change for the 113 that changed. 539 RFPs published and due: July 23 - Sept. 30, 2026.
Bid on five RFPs, and the odds are better than two in three that at least one changes its terms before the deadline. Larger firms have staff tracking this. Start free and you’ll have it at your fingertips too.
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free account required
A free account opens this RFP in full, starting with the rest of the description above — and 5 RFPs a week, no card.
Changes since published
Every amendment filed after it goes out, summarized.
What others asked
Every question the government entity answers in writing, with the ones that matter called out.
The documents
The set as published, in one folder or as direct links to the document.
Matched to you
The RFPs that fit the NAICS codes and tags you save; open up to 5 a week in full.
