The City of Salinas is seeking qualified nonprofit organizations to operate and manage a Financial Empowerment Center (FEC) that provides free, one-on-one financial counseling services to residents. The program aims to improve financial stability, particularly for low- to moderate-income households facing challenges related to debt, credit, housing instability, and limited access to financial services. The selected provider will be responsible for hiring and supervising certified financial counselors, delivering multilingual services (including English and Spanish), conducting outreach, and maintaining data tracking systems aligned with the Cities for Financial Empowerment Fund standards. The provider will also support community engagement efforts, partnerships, and program marketing while ensuring compliance with training and reporting requirements. The initiative is designed to help residents achieve measurable financial outcomes in areas such as banking, savings, debt management, and credit building through structured counseling and ongoing support.