Eastern Washington University is seeking proposals from qualified marketing firms to provide comprehensive inbound enrollment marketing services for its graduate academic programs. The selected contractor will support the university’s effort to modernize and expand graduate student recruitment through a full-funnel digital marketing strategy. Services include strategic consulting, search engine and answer engine optimization, paid advertising campaign management, high-value content creation, automated lead nurturing, conversion optimization, and advanced marketing analytics. The contractor must demonstrate expertise in integrating marketing automation platforms with the university’s existing Slate customer relationship management system to ensure accurate lead tracking and attribution throughout the enrollment process. The initiative initially focuses on priority graduate programs including the Master of Science in Management, Master of Occupational Therapy, and Master of Urban and Regional Planning. EWU intends to establish a sustainable enrollment marketing infrastructure that improves awareness, inquiry generation, application conversion, and graduate enrollment growth through data-driven digital engagement strategies.