Eastern Washington University is seeking a specialized marketing firm to provide comprehensive inbound enrollment marketing services for its graduate program portfolio. The selected contractor will help build a sustainable, full-funnel recruitment strategy designed to increase awareness, inquiries, applications, and enrollments for priority graduate programs, initially including the Master of Science in Management, Master of Occupational Therapy, and Master of Urban and Regional Planning. Services must be all-inclusive and cover strategy and planning, search and answer engine optimization, premium content development, landing page conversion consulting, multi-channel paid digital advertising, automated lead nurturing, advanced tracking, and full-funnel attribution. The contractor must also provide and manage a professional-grade marketing automation platform and demonstrate proven integration expertise with Slate by Technolutions to support bidirectional data sharing and accurate admissions follow-up. EWU wants a partner with measurable success in graduate enrollment growth at accredited universities and the ability to deliver data-driven campaigns that support long-term enrollment goals.