The County of Los Angeles Department of Mental Health is seeking proposals from qualified contractors to provide comprehensive graphic design services under an existing communications services master agreement. The selected contractor will develop a new brand identity for the department, including a tagline, logo, and wordmark, along with a complete branding and style guide covering typography, color palettes, and design standards. The scope includes creating standardized templates for various formats such as reports, presentations, letterhead, and digital content, as well as designing marketing materials like flyers, brochures, and social media graphics. Additionally, the contractor will produce custom illustrations, iconography, and motion graphics for web and broadcast use. The project also requires a forward-looking graphic design master plan, including recommendations for redesigning existing departmental branding assets. Deliverables must be provided in editable formats to ensure ongoing usability by the department.