The State of Oregon, through the Oregon Health Authority (OHA), is seeking proposals from qualified firms to provide strategic communications and social marketing services aimed at preventing and reducing excessive alcohol use and related harms. The selected contractor will support statewide public health initiatives, including the “Rethink the Drink” campaign, by delivering services such as audience research, campaign development, media planning, advertising placement, social media strategy, and website management. The work also includes community engagement, culturally responsive messaging, and technical assistance to public health partners, community-based organizations, and tribal entities. The contractor will be responsible for campaign monitoring, evaluation, and performance reporting using key metrics. This multi-year contract focuses on reducing alcohol-related health risks, shifting social norms, and addressing health inequities across diverse populations in Oregon. The initiative supports broader public health goals, including chronic disease prevention and improved community well-being.