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California State Lottery
· State
· California
Hispanic Marketing and Advertising Agency
PROPOSALS DUE
November 23, 2026, 3:00 pm PST
40 days left
WHAT THEY WANT
(Summarized from the RFP)
The California State Lottery is seeking a Hispanic marketing and advertising agency partner to raise awareness, elevate brand perceptions, and increase sales among California's Hispanic consumers, which in turn raises the Lottery's contributions to California public schools. The selected firm will replace the Lottery's current Hispanic agency partner and will work alongside its other contracted agencies, which handle general-market creative and media buying, promotions and retail marketing, and Asian and African American in-language marketing.
DOCUMENT SET
4 documents
· 1.6MB
CHANGES SINCE PUBLISHED
No amendments recorded yet. If the entity publishes changes, they will be summarized here.
WHAT OTHERS ASKED
No questions answered in writing yet — when the government entity answers, each one lands here, with the ones that change who can bid called out.
ABOUT THIS RFP
RFP number
R005664
Budget
$40,000,000 (estimated maximum expenditure authority for the initial five-year term)
Published
Entity type
State
State
California
Summarized from the California State Lottery portal.
HOW TO SUBMIT
Submit Phase I written submittals electronically through the Lottery's Liquid Files secure file transfer site (fta.calottery.com; external users must register an account), addressed to the two named Lottery procurement contacts and not the general solicitations mailbox, with the subject line 'RFP #R005664 Hispanic Marketing & Advertising Agency'. Video files must be .MP4; executable file types are not accepted. Also deliver six hard copies as labeled binders by mail to California State Lottery, Attn: Timur Kopbayev, 700 North 10th Street, Sacramento, CA 95811; electronic submissions without the hard copies may not be accepted. Follow the RFP's heading and numbering format, Arial 12-point, single-sided letter paper, 1.5 line spacing, one-inch margins, agency name in every header or footer; forms must be signed by the person named in the Certification (a PDF signed copy is accepted). Phone calls are not accepted; a written Intent to Bid is optional.
NAICS CODES & TAGS
541810
541613
541910
Marketing and Advertising Strategy
Public Affairs Consulting
Outreach Consulting
ACROSS 539 RFPS
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Changes since published
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What others asked
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