Back
State of California
· State
· California
Marketing and Advertising Services for a Teen Distracted Driving Public Awareness Educational Campaign
PROPOSALS DUE
October 09, 2026, 11:00 am PDT
Closed
WHAT THEY WANT
(Summarized from the RFP)
The Department of California Highway Patrol, through its Community Outreach and Marketing Section, is seeking a non-profit contractor to develop and implement a statewide public awareness educational campaign, including marketing and advertising services, in support of the Teen Distracted Driving VI Grant. The campaign's purpose is to reduce the incidence of teen distracted driving, increase public awareness and understanding of distracted driving incidents, and reach California's diverse populations, both geographically and demographically, with messaging that engages and educates the public and drives them toward alternative behaviors.
DOCUMENT SET
3 documents
· 5.5MB
CHANGES SINCE PUBLISHED
1 change
WHAT OTHERS ASKED
7 questions answered
▶
The RFP Time Schedule establishes October 2, 2026 at 11:00 a.m. as the Proposal Submission Due Date and October 9, 2026 as the anticipated Notice of Intent to Award. However, the Proposal Format Requirements instruct proposers to mark the sealed proposal package "DO NOT OPEN UNTIL AFTER OCTOBER 13, 2026 @ 11:00 AM." The stated package-opening date occurs after the anticipated Notice of Intent to Award date.
Submission
▶
The Proposal Format Requirements state that Campaign Case Histories and relevant samples/examples shall be provided via a URL website link accessible via the internet without prompting for a login or password. However, Attachment 16, Specifications for Campaign Histories, states that relevant samples/examples, including photos and video/audio, shall be submitted via an Electronic Media Device and provides labeling requirements for that device. These provisions establish different submission methods for the same required materials.
Submission
▶
The reissued RFP reduces the maximum Agreement amount by approximately $58,000 from the funding available under the original solicitation, while continuing to require substantially the same direct program delivery. The reissued RFP also retains one (1) Educational Video Planning, Development, and Production deliverable, with a maximum allocation of $18,030.00, and two (2) Public Service Announcement and Video Production deliverables, with a combined maximum allocation of $34,100.00. Together, these media-production categories allocate up to $52,130.00 of the reduced $452,000.00 Agreement to video/PSA production.
Pricing
▶
Attachment 18 establishes a maximum Agreement amount of $452,000.00. However, the maximum category totals currently printed on the Cost Worksheet, including the $55,440.00 maximum for Educational Kits and Materials, total $435,430.00, which is $16,570.00 below the stated maximum Agreement amount. The difference corresponds exactly to the two calculation discrepancies identified above: $13,160.00 for School Presentations and $3,410.00 for Train-the-Trainer Events. Correcting those two line-item totals while retaining the stated quantities and maximum per-item rates results in a total of exactly $452,000.00. The remaining quantity x maximum-rate calculations on the Cost Worksheet were reviewed and calculate correctly.
Pricing
▶
Attachment 18 identifies eight (8) Train-the-Trainer Events at a maximum rate of $1,705.00 per event, but identifies the maximum total for this line item as $10,230.00. The stated quantity and maximum rate calculate to 8 x $1,705.00 = $13,640.00. The $10,230.00 maximum currently shown corresponds to six (6) events at $1,705.00 each. The Scope of Work also contains differing quantities: Program Operations identifies six (6) Train-the-Trainer events, while the Contracted Services section identifies eight (8) events.
Pricing
▶
Attachment 18, RFP Cost Worksheet, identifies 163 School Presentations at a maximum rate of $1,645.00 per presentation, but identifies the maximum total for this line item as $254,975.00. The stated quantity and maximum rate calculate to 163 x $1,645.00 = $268,135.00. The $254,975.00 maximum currently shown corresponds to 155 presentations at $1,645.00 each. This is also consistent with the separate Scope of Work discrepancy: Exhibit A, Program Operations identifies 155 school presentations, while the Contracted Services section identifies 163 School Presentations.
Pricing
All 7 answers open with a free account.
ABOUT THIS RFP
RFP number
26C035003
Budget
$452,000
Published
Entity type
State
State
California
Summarized from the State of California portal.
HOW TO SUBMIT
Hard copy only, under sealed cover, by USPS mail, overnight express, or hand delivery to the Department of California Highway Patrol, Business Services Section, Contract Services Unit, Attn: Jared Cartwright / RFP# 26C035003, 601 North 7th Street, Sacramento, CA 95811; one sealed envelope or small box marked with the RFP number, title, firm name and address and DO NOT OPEN; original ink signatures, organized per Attachment 1 checklist, 11-point font, no staples; fax and email submissions are not accepted; case histories and samples provided via public URL.
NAICS CODES & TAGS
541810
541613
541820
Marketing and Advertising Strategy
Outreach Consulting
Strategic Communication
ACROSS 539 RFPS
MORE THAN
RFPs changed their terms while active.
25 days is the median window from publication to due date; day 16 is the median first change for the 113 that changed. 539 RFPs published and due: July 23 - Sept. 30, 2026.
Bid on five RFPs, and the odds are better than two in three that at least one changes its terms before the deadline. Larger firms have staff tracking this. Start free and you’ll have it at your fingertips too.
This RFP has closed
Proposals were due October 09, 2026, 11:00 am PDT. Leads tracks active RFPs from posting to deadline.
